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怎么理解ACCA考试Related Diversification的内容?

发布时间:2021-08-20

来源:融跃教育

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戳:各科必背定义+历年真题中文解析+20年习题册(PDF版)

A firm may choose diversification related to an existing product with vertical integration, both forward and backward, and horizontal integration.

1 Forward Vertical Integration

Forward vertical integration means moving into product/ market areas previously occupied by the organisation's customers.

Sometimes called "downstream" integration, this can be pursued either by acquisition or by organic growth.

2 Backward Vertical Integration

Backward vertical integration means moving into product/market areas previously occupied by the organisation's suppliers. Sometimes called "upstream" integration, this also can be pursued either by acquisition or by organic growth.

3 Horizontal Integration

Companies integrate horizontally by using current capabilities to develop activities and product lines that are competitive with or directly complementary to the company's present activities.

It means specifically the merger with, or acquisition of, rival organisations.


4 Unrelated or Conglomerate Diversification

Conglomerate diversification introduces the company to unrelated product and market areas, which are likely to be beyond the current capabilities or value networks.

Although it can be pursued by organic growth, normally it is an acquisition strategy.

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